||A Worthy Investment

A Worthy Investment

Merrill Industries; a proud member of the AICC is pleased to announce we are highlighted in the article “A Worthy Investment” in the September/October 2018 issue of its publication “BoxScore”.

In this article, Richard Wheeler, CEO of Merrill Industries, discusses four important aspects of the branding process to consider: selecting a valuable marketing partner, possessing a clear vision for design, allocating an adequate budget, and most of all, maintaining patience.  These aspects are important to any company that is in the branding or re-branding process. The end result should be a clear and comprehensive portrait of the company and its core values.

In a recent rebranding effort, Merrill Industries wanted to emphasize the three core values we bring to our customers:  Driven by Design, Customer Centricity, with an “Always Ready” agility.  Thus, the concise tag-line “Packaging Solutions Made Simple.” was formed.  It is clear this tagline truly represents Merrill Industries as Mr. Wheeler stated; “We’re not just here to make boxes – we’re here to provide packaging solutions.”

Open the PDF by clicking on the link below or you can find it on the AICC website here: “A Worthy Investment”. We hope you enjoy the article, and invite you to visit our website for more information about Merrill and our capabilities.  We look forward to connecting with you to allow our talented staff to serve your needs to succeed with “Packaging Solutions Made Simple.”

A Worthy Investment_AICC

About AICC:  AICC, The Independent Packaging Association, established in 1974 represents and protects business interests of its members in the independent sector of the corrugated, folding carton, and rigid box industries. www.aiccbox.org

2019-02-05T14:32:43+00:00October 5th, 2018|